Over the past few years, we’ve definitely navigated a few changes in our landscape. COVID-19 lockdowns introduced new work paradigms for our team. The cancellation of events meant enterprise sales and marketing organizations had to replace a key aspect of connecting with their prospective customers. The evolution of digital technology and AI seemed to accelerate to breakneck pace. Through all that, our team of creatives, strategists, digital wizards, project managers and support staff did what they do best: strive. They were rewarded for those efforts when we were named to the Inc 5000 Fastest Growing Companies list for the first time this year. I am truly proud of this group of amazing people who have chosen to live the professional part of their lives with us.
At the same time, I’m humbled by the enormous trust our clients have placed in our team over the years. In many cases, we’ve asked them to take risks and move outside their comfort zones to showcase more of their uniqueness. For our customers who allowed our vision to affect their journey, we appreciate you greatly. The Inc 5000 honor is a reflection of your collaborations with us.
In our last all-hands meeting, we announced that we’d made the list and asked what our team thought that meant to our customers. We got some delightfully insightful answers. It was immediately pointed out that we didn’t grow recklessly. We did it with a stable team and without sacrificing the quality and care that got us to this point in the first place. We intend to stay aware of that and continue to grow responsibly. The crew continued, saying we built our reputation with a steady stream of innovation. Now, we didn’t build a new piece of MarTech software or launch a digital platform. Our innovation came in the ironic form of optimizing some of the basics: better audience definition and targeting, spot-on messaging built on a truer understanding of the customer, and deep research by talented folks who can interpret, in addition to collect, data. Plus, we made the deliberate move to push marketing down the funnel and engage sales teams directly. That paid dividends for clients as marketing was creating and driving deals and revenue. Our folks were pretty proud of that result.
In the end, being recognized for growth indicates we’re providing high value, and that’s what we aim for. So, thanks again to all the wonderful professionals both on our team and at our clients whose joint efforts made the Inc 5000 possible for us. Let’s go get it again next year!
