Project at a Glance
When you introduce a novel product in a commoditized market, you can often be lost in a sea of competitive noise.
How do you rise above? Well, one way is to build a brand to embody your uniqueness in an otherwise vanilla market.
In this case, it’s a wholesale fiber network. When you break technology barriers, when you merge strategy, organizational structure, engineering and construction to build a network, when you bring entirely new performance benchmarks to the market, you become an … ICON.
The Story of Creating a Brand ICON
Windstream ICON Launch Landing Page
Windstream ICON Launch landing page …
Windstream ICON Launch Email
Windstream ICON Launch Email …
Windstream ICON Launch Social Posts
Windstream ICON Launch Social Posts …
Windstream ICON Launch Logo Development
Windstream ICON Launch Logo Development …
Windstream ICON Launch Zoom Background
Windstream ICON Launch Zoom Background …
With branding that focused on differentiation in its space, ICON by Windstream made a splash in the telecom industry.
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We’re proud of the wins we’ve earned for our clients, and here you’ll find some creative examples of those successes. Moreover, you’ll find a suite of approaches that work together like we do.
