It’s no secret: the world is rapidly changing. With constant updates and new technologies, marketing teams are frequently scrambling to keep pace. But 2020 doesn’t need to be a scramble. The secret to transitioning into the new year with confidence is simple: strengthen your marketing foundation.
As good marketing Samaritans, we’re sharing our list of must-dos to prepare for 2020.
- Bake out your 2020 content calendar through Q1
TIP: If Q1 is too lofty of a goal, make sure your content calendar is booked through January before your team leaves for the holidays.
- Revaluate social metrics
ASK YOURSELF: What have we been measuring? Do we need to shift our goals and measurements going into 2020?
- Take an honest look at your ad spend
If you haven’t already, take a look at your ad spend and be transparent with your clients and internal team about where you’re achieving the most value.
- Update your tech stack
If you have any MarTech expirations coming up, it’s time to get on the phone with your representative to negotiate your contract. You don’t want to kick off the new year needing to find a replacement tool.
- Evaluate your content assets
ASK YOURSELF: What assets will we need to create to support 2020 sales and marketing goals? Can we get by with simple updates to existing pieces? Make a list of everything you need, and start planning now.
- Update your content library
It’s a new year, so it’s time to make room for new, exciting content and campaign strategy plans. Move your content from last year into the “old” folder and setup your repository for 2020.
- Update pertinent assets with 2020
It’s easy to completely forget things like the privacy policy on your website, the default date on your proposals, etc. Be sure to update your marketing assets with the new year. Pro tip: make a list of the things you have to change so it will be easier in the future.
- Connect with agencies and contractors
Let’s make an assumption: your business is going to grow like crazy this year. With that in mind, you need to identify resource-lite areas and start making necessary connections today.
If you’ve read this far, you may as well start a conversation with an expert about bolstering your 2020 efforts. We have a long track record of helping enterprise clients with everything from creative production to custom strategy solutions that solve pressing business problems.
Let us help you prepare for 2020. Contact Access Marketing Company today.
