Killer Marketing Blog | Access Marketing Company

July 14, 2016 | General

“Drafting” the Right Marketing Content Strategy

Teams that “muff the punt” on NFL draft day will lack the talent they need to compete for years. The same can be said for companies that are “drafting” their … Continued

July 12, 2016 | General

B2B Marketing Plan for Keeping Your Funnel Full

The sales team is perfect for engaging prospects at the point of readiness, answering questions, making presentations, overcoming objections and ultimately getting the final contract signed. Before all that, the … Continued

July 7, 2016 | General

Learning to Walk: Marketing Automation for Beginners

If you’re just starting to look at marketing automation as an answer to your problems, prepare yourself for a journey—learning how to use marketing automation is not an automated process. … Continued

June 25, 2016 | General

5 Tips for Better Landing Page Conversions

Online visitors are busy, often multi-tasking, and easily distracted. So when it comes to landing pages, you need to pack a punch…and often you have to do it in less … Continued

June 23, 2016 | General

Taking Advantage of Marketing Micro-Moments

Recent event just happened, another recent event just happened, and it seems as if the planet’s most timely, relevant, and pertinent content is being tailor-fit for smaller and smaller screens … Continued

June 20, 2016 | General

Reap the Rewards of Repurposing

If you are looking to improve the ROI on your marketing efforts you should look into a heavy repurposing strategy. Instead of devoting limited time and energy into creating a … Continued

June 18, 2016 | General

Telecom Marketing: Mixing Tech with Lead Gen Insight

When you get right down to it, telecom is one of the most exciting marketing arenas today. Telecom is at the forefront of worldwide innovation, and marketers get to play … Continued

June 14, 2016 | General

Technical Marketing: Tips and Tricks

Technical marketing of all kinds, including marketing to engineers, carries its own set of challenges. Engineering is a difficult subject to understand, as it’s filled with jargon and technical descriptions. … Continued

June 12, 2016 | General

Turn Message Targeting into a ‘Beautiful Game’

26 million Americans watched the 2014 World Cup Final. No matter what soccer-deniers say, the sport is popular in the U.S. But it hasn’t happened overnight. Marketers can learn from … Continued

June 8, 2016 | General

Why the “Yes-Man” Agency Is Bad News for You

When justifying marketing spend, there is no excuse for a “yes” that really should be a “no”. “Yes-men” in the agency world are becoming increasingly common – and, if you’re … Continued

June 2, 2016 | General

Marketing in Technical Industries – Know How to Talk the Talk

While most marketers know marketing, they may not always know the intricacies of a technical industry. But in their marketing role, they’re often expected to. Whether in-house or in a … Continued

June 1, 2016 | General

Designed Versus Embellished: The Pros and Cons of Email Design

Not every email needs a design with lots of moving parts to catch the eye of a prospect. Emails require the correct design. Whether that is a graphic-heavy piece or just text with … Continued

May 25, 2016 | General

How to Keep Your Email Stats Above the Mendoza Line

Poor Mario Mendoza. He spent an entire MLB season struggling to hit above a .200 average. His ineptitude at the plate earned him a phrase named in his honor: the … Continued

May 24, 2016 | General

Why You Must Be a Writer to Be an SEO

The explosion of content marketing has meant a huge opportunity for search optimization. Companies with strong marketing departments deploy infographics, listicles, blogs, thought leadership articles, etc. on a regular basis … Continued

May 23, 2016 | General

What to Consider When Choosing a Plagiarism Checker

Plagiarism is becoming an increasingly hot topic in marketing circles. Why? Because thanks to tools like social media platforms, blogs and web forums, content marketing is as immediate, widespread and … Continued

May 20, 2016 | General

How to Get the Most Out of Video with Ads

As online video grows in popularity, many businesses have embraced the visual trend as part of their content marketing initiatives, but as the hype and excitement around video starts to … Continued

May 18, 2016 | General

Using Automation for a Complete Marketing Strategy

As digital techniques become more and more prevalent in today’s marketing methodologies, marketing automation tools have become truly comprehensive able to track individuals in every stage of their buy cycle. … Continued

May 16, 2016 | General

Targeting One or Multiple Keywords: What is SEO Best Practice?

You’ve done your due diligence and researched possible keywords for your new webpage or blog. And with that research, you’ve found a list of multiple keyword strings that could work. … Continued

May 13, 2016 | General

How to Post an Ad on LinkedIn

According to InsideView, LinkedIn is the most effective social media platform for B2B marketers to distribute content and generate leads. Between the opportunities to promote thought leadership like LinkedIn Pulse … Continued

May 12, 2016 | General

The Basics of Social Media Marketing for SMBs

Using social media is a growing priority for small businesses, in fact, 96% of owners and marketers are active participants. Despite this, approximately half of SMBs report the development of … Continued

May 9, 2016 | General

How and When to Use an E-book Versus a Whitepaper

They’re two of the most widely used forms of marketing content in existence. They’re fixtures in most companies’ resource libraries, and they’re two assets buyers find most valuable when making … Continued

May 6, 2016 | General

Social Video Advertising: Answering the How and Where

As consumer’s appetite for both video and social media continues to rise, social video advertising seems an obvious next step. Meant to grab consumer attention while individuals scroll and flick … Continued

May 5, 2016 | General

6 Ways You Should Be Using Social Media in Business

While everyone and their grandmas tend to pay attention to one or multiple social media feeds, not all businesses are so comfortable taking the plunge into social media—for good reason. … Continued

May 4, 2016 | General

4 Steps to Setting Up an Effective Lead Scoring Approach

Lead scoring is one of the most popular—and misunderstood—topics in marketing today. It’s often one of the first subjects my clients ask about when we’re developing a marketing automation strategy. … Continued

May 2, 2016 | General

Creating a Content Marketing Plan: The Basics

Content marketing has emerged as one of the most effective marketing tactics currently in use. It also can be extremely complicated and requires a lot of critical thinking before it can have a sizable … Continued

April 26, 2016 | General

How to Research Keywords for Your Website

So you’re ready to do some keyword research to drive more organic traffic for your website – a tactic which can lead to… Lower costs for leads over the long-term … Continued

April 25, 2016 | General

What Is Content Marketing and Why Is It Important?

Content marketing’s popularity has exploded over the last five years, and many individuals spend a lot of time touting its effectiveness. But for those who many not be knowledgeable about … Continued

April 21, 2016 | General

Social Media Marketing Is More Than Just a Tactic – It's a Tool

As the first author to write a book about Twitter, Warren Whitlock has been using the social media platform before “Tweets” entered the standard lexicon. But he wouldn’t claim to … Continued

April 20, 2016 | General

Inside Lead Scoring and Whether You Even Need It

In over a decade of working in marketing with many clients who use marketing automation and funnel-based strategy, the most misunderstood tool I’ve heard discussed is lead scoring. There seems … Continued

March 22, 2016 | General

The Sales and Marketing One-Man Band

Tracy Moore knows what it’s like to be a “one-man band”. Moore’s experience as a franchise owner put her in a role of both a salesperson and marketer while developing … Continued

March 16, 2016 | General

Inside the Breakdown Between Marketing and Sales

Growth is a universal business goal, but some companies are unknowingly preventing themselves from achieving their desired gains. The disconnect between what businesses say they want and the results they’re … Continued

March 4, 2016 | General

Does a Cheap Designer Really Save You Money?

A man on the bottom floor can rarely tell how high a skyscraper stands. Place him on the rooftop of a neighboring building, however, and he gets a little perspective. … Continued

February 15, 2016 | General

Marketing Minute: Using the Power of a Second Opinion

If you wrote a business contract, even if you were confident your language and terms were legally binding and clear, you’d still run it by an attorney to check for … Continued

February 8, 2016 | General

Want to Learn About PPC? Get the Basics Here

Business owners tend to have a love-hate relationship with pay-per-click (PPC) advertising. On one hand, PPC ads, such as Google Adwords, can deliver profitable leads and sales almost immediately. On … Continued

February 3, 2016 | General

Business’ First Website – 9 Tips to Get Started

The company website can often be the heart of a small business’s marketing efforts. Not every business, however, has the resources or expertise to develop and publish a customized website. … Continued

February 1, 2016 | General

The “Must-Dos” in SMB Marketing Automation: #3 – Use the Right Resources

Marketing automation is one of the most powerful tools you can add to your marketing arsenal. Getting the most out of this expansive tool, however, requires strategy and planning. Having worked … Continued

January 27, 2016 | General

Getting Back to Basics: "Hot Buttons" and Consistency

Look at your current company brochure, your latest ad or the most recent sales letter you’ve sent out. Is it immediately obvious what makes you better? Would a prospect clearly … Continued

January 19, 2016 | General

The “Must-Dos” in SMB Marketing Automation: #2 – Know What’s Possible

Marketing automation is one of the most powerful tools you can add to your marketing arsenal. Getting the most out of this expansive tool, however, requires strategy and planning. Having worked … Continued

January 15, 2016 | General

Getting Back to Basics: Differentiation and Messaging

Look at your current company brochure, your latest ad or the most recent sales letter you’ve sent out. Is it immediately obvious what makes you better? Would a prospect clearly … Continued

January 11, 2016 | General

The “Must-Dos” in SMB Marketing Automation: #1 – Be Honest

Marketing automation is one of the most powerful tools you can add to your marketing arsenal. It is much more than creating a few emails and landing pages in hopes … Continued

January 7, 2016 | General

"Formative" Speaks to the Entrepreneurs in All of Us

One of our favorite series this past year was a very cool, intimate look at the “formative” moment of some well-known business owners. Co-produced by Reddit and Google Cloud Platform, … Continued

January 4, 2016 | General

Why You Want an Outside Marketing Consultant

Marketing requires that you challenge your business in new ways. In the end, it makes you a stronger organization.

December 23, 2015 | General

Guide to Businish – Overused Business Lingo

Businish (pronounced biznish) is a term for the business lingo language used by many content marketers to communicate with other businesses. Here’s a quick run-down of some basic Businish terms … Continued

December 22, 2015 | General

5 Content Marketing Trends of 2016

The New Year has arrived, and so has a slew of new content marketing trends. From changing demographics to emerging technologies, here’s how a content marketer’s job might evolve in … Continued

December 21, 2015 | General

Project Planning and the Company Holiday Party

The winter holiday season is in full swing! When I was asked to plan our company party, I realized I was approaching it the same way we approach developing marketing … Continued

December 21, 2015 | General

Co-Branding at Work in Reddit and Google’s New Series

In a collaboration which includes two of the heaviest hitters in the digital space, Reddit and Google are using co-branding to power a new video series targeted at entrepreneurs and business leaders.  The … Continued

December 17, 2015 | General

Marketing Opinions Are Like A**Holes – Everyone’s Got One

This “poll” was shared on LinkedIn, and I found it curious. A marketer was asking for opinions on a logo for a swimsuit brand. At first glance, it seemed like … Continued

December 14, 2015 | General

The Importance of Starting with Audiences

What is important is not always the most urgent – and this is certainly true in your marketing. There are a thousand other day-to-day tasks on the docket, and taking the time to … Continued

December 9, 2015 | General

How To: Complete a Content Audit

“We need more content.” – CMOs Whether it’s a thought leadership piece, an industry research report or a fun-read eBook, creating new content is becoming a central objective for the … Continued

December 1, 2015 | General

You’ve Been Holding Meetings the Wrong Way and Didn’t Even Know It

First it was the conference call, then it was the Skype meeting – could the next thing to revolutionize the business meeting be something as simple as standing up and walking around? Nilofer Merchant thinks so.

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