If you ever find yourself in this dilemma, “I have this great new product, but I need some way to simplify and standardize how my team sells it to customers,” please know that you’re not alone. That’s exactly the issue PayPal was facing when they came to us with the idea for this toolkit, an internal guide for reps to use when educating customers on the Business in a Box product. Our creatives took what could’ve resulted in the production of a run-of-the-mill battlecard and morphed it into an interactive customer service experience.
