How to Find A Killer Content Writing Company
If there is a marketing tactic that doesn’t run on robust and high-quality content, we’ve yet to find it. Content is a crucial asset that conveys your message, engages or entertains your audience and ultimately delivers your marketing ROI.
That’s why you want to find a content production company that’s equipped to produce content for every business level and need. Whether you’re an SMB or enterprise, you want to work with a full-service content team who can deliver:
- Long form
- Short form
- Multimedia
- Automated messages
- Web content
- Printed content
Pro tip: always peruse a content agency’s portfolio. If they’ve worked with clients in industries that are traditionally difficult to market, and have done so successfully, you may want to pick up the phone. You want to work with a marketing partner who takes the time to truly understand your services to generate content that’s tailored to your unique audiences.
Below are checkpoints for vetting a content king.
They’re All About Strategy
Sure, your content should be entertaining, but it should also produce measurable results. For each piece of content, there should be a defined “why” factor that’s sufficiently baked out. Great content is only as effective as the program that disseminates it, and a rock-solid program falls flat if the content is weak.
Make sure to partner with content developers who take a big-picture approach, knitting together content creation, deployment tactics, marketing automation tools and reporting/measurement processes into an end-to-end strategy that accomplishes your business goals.
They Act as an Extension to Your Team
Content creation is a collaborative process by nature. So, you want to ensure your work styles mesh, so, together you can build the foundation you already have in place and deploy a strategy that propels your organization forward. Your wins should be their wins. If this is the case, everything they produce will be quality.
Check Accountability
The last thing you want is a “yes” man/woman content developer. Instead, seek out expertise that steers you toward options that are tailored to your audiences and serve a specific purpose. In other words, you don’t just want fill your monthly blog or post on social media just to check the box. There should be a clear direction that is unwavering in its goals. Seek out content developers who challenge ideas and ask the tough the questions, and welcome that collaboration in return.
Skill
This one is somewhat subjective, but it’s important to work with a content team with skill. How do you measure this attribute? Look at their existing content and work they’ve done for clients and see if you can discern the narrative. Sure, they should be gurus with the English language, but they should also be experienced and attentive marketers who like to see engagements that convert to sales.
If You Need A Content Marketing Company…
With Access Marketing Company, you’re working with careful writers and aggressive marketers. Our primary goal is to help you succeed. When it comes to content, we not only write but we design as well and implement a strategy to achieve measurable goals. Call us today to learn more about our full-service content services.
Don’t want to reach out quite yet? Check out our white paper: When Is Content Marketing Worth the Investment?
